b5media Breaks Through 200-Blog Mark

June 13, 2007

Hey - look what hit the news wires today:

TORONTO, June 13 /PRNewswire/ — After only 18 months in business, b5media Inc. has surpassed the 200-blog mark – a development that cements its status as one of the world’s leading blog networks. “This is a huge accomplishment for b5, and it reflects all the hard work by our employees, channel editors and bloggers,” said Jeremy Wright, b5media’s CEO. “It’s pretty amazing to think b5 has grown so quickly from
five blogs in late-2005 to where we are today. While it’s been a great ride so far, I’m really excited about the future as we aggressively ramp-up strategically.”
Wright, who co-founded the company, said b5media has taken a different strategic approach than other networks by focusing on giving readers a wide variety of blogs that cater to their specific interests. “Rather than forcing people to drink from the fire hose — blogs that
produce 10 to 15 posts a day — we believe it’s better and easier for readers if they can go to blogs to quickly get the information they want.
It’s an approach that has clearly resonated with many people given our network attracts more than three million unique visitors a month.”
b5media’s network is divided into 13 channels, ranging from business, technology and sports to entertainment, celebrities and science &
technology. The company is powered by a team of nine editors and 125 passionate writers, who produce 150 to 200 posts a day.

About b5media: b5media is a global new media network that features a wide variety of subjects ranging from entertainment and news to technology and sports. With content written by passionate people and more than three million unique visitors a month, the Toronto-based company is among the world’s largest blogging/ new media networks. b5media received venture capital financing in late-2006 from JLA
Ventures and Brightspark Venture Partners.

What makes this 200 different from other networks is that these blogs are all targeted a creating targetted high calorie content posts.  These are a bit different from the normal blogs with post like “I did the wash today and another sock when missing.”  Each targeted blog has a specific topic on which the writers are paid to produce a certain amount of quality content each week. That means our advertisers are guaranteed that we will pull the visitors in.

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